One of the most compelling ways to build brand awareness is through content.Writing for the web is a powerful way to create your brand. It helps and teaches anyone with anything. In like manner, it benefits your business as well. Click To Tweet
You must have produced material with the other platforms. Yet, you have the goal of giving your copy the second shot.
The Medium can definitely help you. It has many readers more than your blog ever do.
SEO wise, the Medium support explains that,
“Medium is a vast publishing platform with many high authority authors publishing content on a frequent basis. It is linked to throughout the internet.
This size and authority means that, for any given topic, its SEO is stronger than the vast majority of independent blogs.
However, bloggers can use this strong SEO to their benefit.
By using Medium’s official import tools, you can reap the benefits of high discoverability on Medium while still crediting all authority towards your own blog using Medium’s canonical URLs.”
According to Ev Williams, CEO of Medium, partner at Obvious Ventures, co-founder of Twitter, thinker of thoughts:
“Sometimes I describe the traditional news as what’s happened. Twitter is what’s happening and Medium is what really happened.”
With this space, you can present a storytelling approach and see what Tesla Motors did.
If you like to raise a mark, start off on the right foot.
Here are 3 Surefire Ways to Build Brand Awareness on Medium
1. Know the Medium Policy
Like any other publishing platform, there’s a fair number to learn before you engage. Be aware of the platform’s policy you intend to use for your posted information.
Let’s get into it…
Medium policy covers and includes:
- Terms of Service
- Partner Program Terms
- Paid Terms of Service
- Medium’s Bug Bounty Disclosure Program
- Exclusions from bug bounty eligibility :/
- Username Policy
- Guidelines for Law Enforcement
- Trademark Policy
- Do Not Track Policy
- Copyright and Digital Millennium Copyright Act (“DMCA”) Policy
Tip: Get acquainted with Medium Policy.
2. Organize your thoughts
You work hard for your composition, but you can’t help thinking if you’re worn-out of getting anyone to read it. What makes you far from the millions of other writers?
You’re all doing the same bits and pieces. Creating posts and sharing them on different social platforms. You seem to be down in the dumps because nobody draws attention to read.
You’re not offering something catchy. Why should they hang around?
How should you paint a momentous panorama into your reader’s mind and make them look back into your piece?
Classify your thoughts before you dive in to your write-up.
Let’s cut to the chase!
At first, explore topics your business wants to get involved with.
In Medium, you can touch topics about:
- Art and Entertainment
- Innovation and Tech
- And a lot more
After that, do some preliminary reading. Then, open your Google doc and take down notes. You can use those as reference in the future.
Before you list down the most important point you want to include in your topic, write your purpose.
What do you want to convey to the audience by the end of the article?
This will help you stay focused.
Then, take a second look at your outline, improve it and remove the details that doesn’t fit the field.
3. Think about SEO when you build brand awareness all the time
When you write a post, titles are important for both viewers and search engines. Don’t repeat the title again and again. Unique title drives higher click-through rates.
Use between 50 and 60 characters long. If you ignore the length, search engines may chop it. Thus, fusing an ellipsis (“…”). As a result, the title breaks off important words.
Get more information about Title Tag with Moz
With the Medium editor you can make your post attractive and unique. Use the right format for the right content block.
Let’s keep the wheels turning! Here’s the clue:
- Express strong points with bolds and italics
- Use quotes not italics for quoting someone
- Highlight text you want to turn into link, paste the link and press enter
- Click the large T for headers and the small t for subheaders
- Create a bulleted list, go to a new line > type * (asterisk) > press space
- To begin a numbered list, go to a new line > type 1. (numeral one, period) > press space.
- Add drop caps
- Mention people to attract them into the conversation
- Embed social media posts, other Medium stories, videos, and audio
- See word count
Tip: Here’s for the specific measure, editing and formatting.
Use links to rank your content in Google. Search engine finds your article best when they’re linked from someplace on the web. Adding the right links help Google understands what your post is about.
Tip: Check out a ton of link ideas with Yoast: Internal Linking for SEO Why and How
Adding Images and Media
Make your presentation more appealing to readers. Consider adding images and media to build brand awareness.
Everyone likes to read pictures, paintings, illustration, artwork, visual aid. “A picture is worth a thousand words.”
Moreover, adding images and media helps drive traffic from search engines as well.
Readability of text
“Plain language does not mean baby talk or dumbing down the language. It means clear and effective communication.” — Joseph Kimble, chair of the Thomas M. Cooley Law School’s Research & Writing Department
“Have something to say, and say it as clearly as you can. That is the only secret of style.” — Matthew Arnold, British poet and cultural critic
“I never study style; all that I do is try to get the subject as clear as I can in my own head, and express it in the commonest language which occurs to me.” — Charles Darwin, author of The Origin of the Species
Readability is an edge that a reader can understand a written text. Keep an eye with your content’s complexity of vocabulary and the word order.
Look back on the 8 Reasons Why Your Blog Posts Are Hard to Read (And How to Fix ‘Em)
Read, research and create high-quality content on Medium. Mastering the process will help you build brand awareness. What tactics have you used to create your brand? Let me know in the comments!