How do you write an engaging, credible and appealing content? I come up to this useful SEO content writing guidelines for creating a blog post.
You might have told to write a paragraph. The first sentence should introduce the paragraph topic. The middle sentence will discuss the topic further. The last sentence must recap the entire paragraph.
Cool! That will give you an ‘A’ grade to your English professor. Yet, forget about some of what you learn in English composition class. You will thank me later.
Formulating a web copy differs from the traditional structure writing. The former analyzes and optimizes around keywords.
Definitely, a hard egg to crack. Is it?
Hold on to the railing so that you don’t have to lose your balance.
Whether you are the shrinking violet of the social butterfly, at first, it’s good to ask about…
“How does Google work?”
As stated in Yoast:
Search engines like Google follow links. They follow links from one web page to another. Google consists of a crawler, an index and an algorithm. Google’s crawler follows the links on the web. It goes around the internet 24/7 and saves the HTML- version of all pages in a gigantic database, called the index. This index is updated if the Google crawler comes by your website again and finds new or revised web pages. The new version of this page is saved. Depending on the traffic on your site and the amount of changes you make on your website, Google crawlers come around more or less often.
For Google to know of the existence of your site, there first has to be a link from another site – one that is already in the index – to your site. If crawlers follow that link it will lead to the first crawler-session and the first time your site is saved in the index. From then on, your website could appear in Google’s search results.
Second, let’s come out with a quick glossary of SEO jargon.
Are you still with me?
Learning the SEO content writing guidelines becomes clear when you catch on the lingo.
Be ready to roll!
SEO refers to Search Engine Optimization. It is the process of optimizing a website. Moz defined it as the practice of increasing the quantity and quality of traffic to your website through organic search engine results.
SEO content is a form of blog posts created to attract search engine traffic. It can be…
- How to’s and tutorials
- Numbered list posts
KeywordsWhen you do a search for information in Google, you do this with a keyword phrase. Keywords can be short-tail and long-tail. Experts say you go after long tail keywords for less competition for rankings. Click To Tweet
Learn more with Neil’s guide: Integrating Long Tail Keywords Within Blog Posts by Neil Patel.
Headings and Subheadings
Headings refer to <H1> and <H2>, <H3>, <H4>. These are important to make the text more readable. To explain this further:
- H1 is the title of the page or the blog post. Use it once.
- Before you use H3, use H2 first.
- But use H2 after you’ve used H3.
Take note: Use headings on a hierarchical structure.
A helpful video to follow: How To Create Subheadings (And Sub-Subheadings) in WordPress from Rob Cubbon.
The meta description is a snippet used to summarize a page’s content. The snippet helps visitors know what a page is about when they click on it.
More about this: How to Create the Right Meta Description
A post slug is a URL (Uniform Resource Locator ) friendly version of your post. Others define it as the address of a specific webpage or file on the internet.
As stated by WPBeginner:
Once it is defined and the post is published, the post slug should not be changed. If it is changed then the same content will be published on multiple pages and any links to your older page will be broken because the permalink to your post will now be different.
Image Alt Text
You include good image to your post that your audience want to read. Consider to give good alt attributes. This is important to tell the web site viewers the nature or content of an image.
Google explained about image publishing guidelines. Read about “Create great alt text.” It explains the importance of alt attribute.
Close your eyes and breathed out a sigh.
Hold it for ten seconds.
Open your eyes.
Let’s touch into the heart of this blog post. Keep the SEO Content Writing Guidelines in your Google document . This will guide through your future writing.
SEO Content Writing Guidelines
First, do your keyword research.
Based from study, you have to:
- Go to Google Adwords Keyword Planner to find new and related keywords
- Ignore the search volume data. The search volume data in the planner is useful for keywords – those that you’re actually spending money to advertise on.
- Go to Yoast Suggest to create long-tail keywords. You can download the copy in CSV form.
- Once you have your keywords ready, go to Google trends. it will allow you to compare the search volume of a few terms.
Learn more: Keyword Research Ultimate Guide
Next, write your content.
It can be a problem-solution order type. For instance, How to Setup a WordPress Blog with Siteground. Here, you’re going to know the problem first and come up to possible solutions.
Unable to figure out what to write? This topic will help you.
Google and your audience will love your copy more when it’s
- easy to read
- not a copy/paste written article
Then, sprinkle your long-tail keywords to
- The title of the page
- A few times into the article subheading
- The first paragraph
- The URL
- The meta description
- The alt tag of the images
Examine your written work for free with Real-time Content Analysis.
Here’s how to do it:
- Enter the content you’d like to analyze
- Type in your focus keyword
- Provide SEO title through its snippet
- Fill up the slug
- Compose a good meta description
Read more about this for your reference:10 tips for an awesome and SEO-friendly blog post
Finally, we’re done with the SEO content writing guidelines. You should familiarize the terms. Make sure that the copy is original. Easy-to-read articles work well. When you’ve handled to do this, optimize.
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